If you have been involved in internet marketing for any length of time, then you will be familiar with the term ‘niche’. Niches are simply a way of categorizing your market so that you can focus your efforts. You can find a niche by asking yourself questions such as:
* What interests me?
* What do I know about?
* What skills do I have?
* What problems do I want to solve?
In order to be successful, you need to identify a market segment that has an existing problem. Then you need to create a product or service that solves this problem. This is where the work begins. You need to research and understand the needs of your market.
There are many ways to go about this research. One of the best ways is to use Google AdWords Keyword Tool. You can enter your keywords into this tool and it will give you information on how many people are searching for that keyword and how often. The more people looking for your product or service, the better chance you have at making money.
Once you have identified a market segment that has an interest in your product or service, you can start creating content around your niche. For example, if you were selling dog training software, you would write articles about dog training. If you were selling information about investing, you would write articles about investing. Once you have created your content, you can submit it to article directories. The directories will post your articles to their sites and they will also post a link back to your website. This is called reciprocal linking. When you get enough links to your website, you will begin to rank well in the search engines. This is how you get traffic to your website.
As you can see, there is a lot of work involved in starting an internet business. However, once you have created your niche, you have a good foundation to build upon.